Erotica LA is a consumer event that attracts approximately 40,000 open-minded people who want to explore anything and everything erotic. As the sexiest and most sensual event in L.A., the show offers a one-of-a-kind experience for both exhibitors and attendees. It's a unique experience that is fun and exhilarating, and described by attendees as being "the ultimate sensual entertainment and shopping experience." Attendees come to be entertained, meet porn stars, people watch, win prizes, attend the F.A.M.E. Awards, and buy erotic products.



In order to encourage attendees to shop, the Erotica Bucks program was implemented and has been a resounding success. Each attendee receives a $5 coupon that is redeemable at any participating booth (and at the end of each day, the exhibitor cashes in the Erotica Bucks with the Erotica LA show management). The promotion continues to encourage ticket sales and attributes to the large number of people who attend the event each year. Bigger crowds mean more shopping, and more cash in the hands of our exhibitors.

With twelve consecutive, successful shows under our belt, we've learned the most effective ways to reach women and couples:

• 60-second drive-time radio spots on women-friendly radio Power 106, KROQ and Star
• Outdoor media campaign including bus shelters, 8-sheets and billboards
• LA Weekly print campaign and online promotions
• Massive flyer distribution at retail stores, strip clubs, beauty parlors & boutiques
• Widespread street team activities at concerts, sporting events & festivals
• Erotica LA newsletter distribution
• Co-promotions with exhibitors and talent
• Viral marketing campaigns, including Myspace, Twitter, Facebook and Craigslist